Music game needs a "Come To Jesus"...and this is it. Pt. 1 (The Artist)
Now, before you start.I understand that I am an artist. I understand my place in all of this. I know where my mistakes were made. I also recognize my successes in this. This blog is coming from the standpoint of a fan, and nothing more. This isnt a cry for help in any way shape or form. I am simply speaking from the place of someone that sees something that he loves, suffering.
Now that we got that out the way, lets rock.
The music game SUCKS right now. Especially on the REAL indie end. Artists are just shitting out song after song in hopes of people downloading it, and it getting heard by a major blog or publication and then posted/printed. Those blogs realizing the power in what they do, have gained a God complex that is so massive its impossible to get around. PR agents see the value in the game, and have jacked the prices up for their services so high, that its impossible for the folks they want to assist to afford them. As well as the consumer not taking the time to download said songs everyone is making such a big fuss over, yet asking for more music, and at the same time demanding that it is all free.
Reading all of that, you gotta wonder. Why even do music? Whats the point? I honestly couldn’t answer it for you. Everyone on ALL sides operate as if they hate music completely. Its all self serving and egotistical and frankly Im sick of it as a whole. Nobody values each other. At all.
Well I am hoping that from the viewpoint of the artist, the blogger, the PR agent, and the fan…I can possibly change this. Or hell, at least get dialogue started. I realize that a post (or four) wont change it all, but I feel as if too many artists want to speak on this, and are insanely afraid of being blacklisted, so they don’t. Nah, thats about to change right now. With that said, lets start with the artist, and his/her failures.
(this is all assuming that you have made sure that the quality of your music is top notch. Like WAY BETTER than the rest of the shit that’s out)
- Build genuine relationships: Fuck who you are, you arent what you DO. You are a human, just as the person you are trying to do business with/gain as a supporter. Treat them as you would want to be treated. Not like you are trying to take advantage. Get to know them, make FRIENDS. You cant do it alone, and this is where it starts. Go to these music festivals, and kick it with these folks. Figure out their mail/email accounts and create dialogue beyond posts. Set yourself apart from the rest of these cats that are just trying to get a placement. They are allies. Help them, and they will help you.
- Approach these bloggers/publishers with respect: Now I know it shouldn’t have to be said, but I will anyhow. You dont talk to folks who you trying to get to hire you crazy do you? So why would you do the same to someone who has no idea who you are in that manner? Learn names, approach them humbly, hell even ask for advice. But make sure you respect them, they have something you dont. This doesnt mean kiss ass, but it does mean understand the value of the connection. Dig me?
- BCC, or Blind Carbon Copy. Learn it. Use it: No im serious. USE THIS SHIT. If a blogger give you his personal email, the last thing he wants is for you to send him a mass email with his account, as well as thousands of others exposed in an email. Which then lets others get hip to their account and send him/her hundreds of unsolicited music files from horrible artists that you just so happen to be friends with. Dont be this person. BCC each and every single email so this never ever happens again.
- Once you do get that placement…TELL THE WORLD:These websites and publications work off of hits/sales. If you have a fan base, they need to know about each and every spot you are linked up to. Show these sites that its beneficial to have you there, and they will be much more willing to post your new work. So make sure your supporters go there, and leave comments.
- If they give you a look, TAKE ADVANTAGE: Easier said than done, i know. But a ton of you think “Oh I got posted to Nah Right, game over. Im about to get signed right now.” No the fuck you are not. Cause that aint the end, its really the start. You gotta now show the world WHY you got that post, and show that site WHY they should keep positing you. Keep dropping hot tracks, and footage, and videos and whatnot. Keep everything of the same or higher quality as your comrades/competition.
- But at the same time, STOP JUST SHITTING OUT MUSIC:Now I understand what I said above. But understand what I am saying NOW. Its a way to keep things consistent, without just giving them song after song after song. Or lets say you drop an album, then 3 weeks later you drop a new record that isnt on that album…like what are you doing? Its a reason why the masses dont value music anymore. This is why you got folks asking you when your new shit dropping a day after you just dropped your new shit. You see that folks like Beyonce and Mackelmore can ride for 2 years off of one album. Seems like its not possible because you arent of their level, but you can. And you honestly HAVE to. You doing this is the only way this is restored.
Anyhoo, hopefully this has helped my fellow artists. Im here to show you where i fucked up at, and possibly get it to where you dont make the same mistakes that I did (and sometimes continue to do). In the next one we will deal with…THE BLOGGER.
(if I missed anything, please feel free to add on to this in an RT. We can all use the help)
“You don’t have to be the best, you just have to be harder to destroy. You have to be relentless. Indefatigable. Sometimes, to get in the right position, you have to be able to absorb a lot of blows. You’ve got to know you’re taking hits for a reason, and have the tolerance and endurance to bear it. If you can actually enjoy and seek out that process? Well, then you’re a fucking savage. And you’re going to be very successful.”—Ryan Holiday #TheEABA
At least that’s the verdict of the United States Court of Appeals for the District of Columbia, which today struck down a Federal Communications Commission (FCC) order from 2010 that forced Internet service providers (ISPs) like Verizon, AT&T, Comcast and Time Warner Cable to abide by the principles of network neutrality. These principles broadly stipulate that ISP network management must be transparent, and that ISPs can’t engage in practices that block, stifle or discriminate against (lawful) websites or traffic types on the Internet.
That’s the bare bones story, wrapped in ugly acronyms (FCC, ISP, etc.). But why should you care that network neutrality (“net neutrality”) may be gone for good?
1. No more net neutrality means ISPs can now discriminate against content they dislike.
Everyone gets their Internet from an Internet service provider — an ISP like AT&T, Verizon, Comcast or Time Warner Cable. Under net neutrality rules, these ISPs have to treat all content you access over the Internet “roughly the same way" — they can’t speed up traffic from websites they like or delay competitor’s traffic.
3. Destroying net neutrality is bad for small businesses.
Put together items one and two and it becomes clear — negating net neutrality is bad for small businesses. If ISPs force website owners pay for faster load times, tiny retailers and personal websites will be the ones to suffer from slower content delivery.
Alternately — or additionally — ISPs will have no reason not to favor partner sites: Time Warner Cable, for instance, might favor the website of CNN (owned by the Time Warner Corporation) over the websites of competing cable news networks MSNBC and Fox News. Still, it’s the indies again that will lose out here. While Time Warner Cable might favor CNN and Comcast MSNBC, independent news networks almost certainly won’t get special treatment from any ISPs. Expand this out to music sites, web publishing, etc., and you begin to see the problem.
4. Without net neutrality, entire types of online traffic (like Netflix) may be in jeopardy.
Netflix watchers and BitTorrent users might want to beware — soon your beloved services may not work like they used to. Now that net neutrality’s down for the count, ISPs can discriminate against entire types of traffic: For instance, an ISP could slow or block all peer-to-peer file sharing, or all online video streaming.
Think it sounds unbelievably stupid for an ISP to stifle a certain traffic types indiscriminately? Comcast has seen reason to stifle both streaming video and peer-to-peer in the past.
5. Without net neutrality, your ISPs can make even more money without actually improving the Internet.
Right now, America’s broadband is slow. It’s slow because ISPs can already make gobs of money by charging the rich a ton for high-quality Internet while leaving the rest of America with subpar (or no) service.